26
Aug
NAPLES - SSC Napoli and Heineken are renewing their partnership, which began last season. For 2026/27, the brand will become the club's Official Beer Partner, with a larger presence at the Stadio Diego Armando Maradona and new initiatives dedicated to fans on matchdays. CS Heineken SSCN.pdfPDF The partnership focuses primarily on the fan experience, accompanying spectators before, during, and after matches. The two partners' stated goal is to transform matchday into an opportunity for sharing, strengthening the sense of community associated with fans. The initiative is part of Heineken's global "Fans have more friends" platform, based…
