Our website uses cookies to improve and personalize your experience and to display advertisements. Our site may also include third-party cookies, such as Google Adsense, Google Analytics, and YouTube. By using this website, you consent to the use of cookies.

Basketball: After 70 years, the Simmenthal food brand is once again partnering with Olimpia Milano to rewrite history.

MILAN – Nearly seventy years after their first sponsorship, Simmenthal, the historic Italian canned meat brand, is once again taking the court alongside the basketball champions Olimpia Milano. The brand will be the team's jersey sponsor starting in the second half of the 2023/2024 Lega Basket Serie A season. "The two red icons," reads the press release, "are reuniting, reviving the strong bond that has sealed years of success, and with the ambition of writing new chapters of glory together." Simmenthal and Olimpia Milano share an extraordinary history, a bond that was formed in the 1950s and has…
Read more