15
Jan
MILAN – Nearly seventy years after their first sponsorship, Simmenthal, the historic Italian canned meat brand, is once again taking the court alongside the basketball champions Olimpia Milano. The brand will be the team's jersey sponsor starting in the second half of the 2023/2024 Lega Basket Serie A season. "The two red icons," reads the press release, "are reuniting, reviving the strong bond that has sealed years of success, and with the ambition of writing new chapters of glory together." Simmenthal and Olimpia Milano share an extraordinary history, a bond that was formed in the 1950s and has…
