Atalanta has unveiled its home kit for the 2026/2027 season, the result of a collaboration between the Club and sports brand New Balance. The design features a contemporary reinterpretation: the iconic black and blue stripes are embellished with subtle metallic details inspired by the architectural lines of the New Balance Arena.
“Atalanta's 2026/27 Home Kit reflects both the club's history and its growth path.“, said Kenny McCallum, Senior Director of New Balance Football Product. “We have maintained the strength of the iconic black and blue stripes as a distinctive element of the shirt, while introducing new details that accompany the evolution of the club, on and off the pitch..”
“Atalanta's first shirt for the 2026/27 season coherently expresses the identity and values that distinguish our Club“, declared Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. “In full respect of our tradition, the new kit interprets the spirit of determination and the culture of work that guide our growth path every day, with the aim of pursuing ever higher standards of excellence.“.
The jersey retains the iconic vertical stripes in Deep Black and Oasis Blue, enhanced with metallic details inspired by the architecture of the New Balance Arena, lending a contemporary touch to a design deeply rooted in the club's tradition. The phrase "La Maglia Sudata Sempre" (The Sweaty Jersey Always) is featured inside the collar, reinforcing the club's identity. Long associated with the Bergamo team's work ethic, it reflects the idea that every result must be earned with dedication, while also representing a source of pride and a standard the players are committed to upholding. The kit is completed with black shorts and socks and is made with New Balance's latest performance technologies. The advanced construction of the materials promotes breathability, comfort, and fit, meeting the demands of modern football.
