MILAN \u2013 Nearly seventy years after their first sponsorship, Simmenthal, the historic Italian canned meat brand, is once again taking the court alongside the basketball champions Olimpia Milano. The brand will be the team's jersey sponsor starting in the second half of the 2023\/2024 Lega Basket Serie A season. "The two red icons," reads the press release, "are reuniting, reviving the strong bond that has sealed years of success, and with the ambition of writing new chapters of glory together.".<\/p>\n
Simmenthal and Olimpia Milano share an extraordinary history, a bond that began in the 1950s and shaped Italian culture. In 1956, the brand became the new sponsor of the Milanese basketball team, aiming to bring significant innovation to the sporting landscape. It was the beginning of a collaboration that would define an era, both on the court and in the memories of athletes and others.<\/p>\n
Simmenthal brought the first foreign players who would contribute to the team's success. It was a period of growth and triumph for Olimpia Milano, which, on April 1, 1966, won the first Champions Cup in Italian basketball history over Czechoslovakia's Slavia Prague. To this day, Olimpia Milano remains the most successful team in Italy and one of the most successful in Europe, and the only Italian team to have won every type of official competition at least once. The partnership with Simmenthal significantly contributed to the team's record: in seventeen years of partnership, Olimpia Milano won ten league titles, two Cup Winners' Cups, and one Italian Cup, establishing itself as the best Italian and European team of the time.<\/p>","protected":false},"excerpt":{"rendered":"
MILANO – A distanza di quasi settant\u2019anni dalla prima sponsorship, Simmenthal, storico brand italiano della carne in scatola, scende nuovamente in campo al fianco dei campioni di basket dell\u2019Olimpia Milano. Il marchio sar\u00e0 jersey sponsor della squadra a partire dalla seconda met\u00e0 della stagione sportiva 2023\/2024 della Lega Basket Serie A. “Le due icone rosse – si legge nel comunicato ai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","h5ap_radio_sources":[],"footnotes":"","_ppma_block_editor_authors":""},"categories":[47],"tags":[46,48,49,50,51],"ppma_author":[787],"class_list":["post-57380","post","type-post","status-publish","format-standard","hentry","category-basket","tag-70-anni","tag-basket","tag-coppa-dei-campioni","tag-olimpia-milano","tag-simmenthal"],"relative_dates":{"created":"3 years ago","modified":"3 years ago"},"authors":[{"term_id":787,"user_id":0,"is_guest":1,"slug":"primapress","display_name":"RED-CENTRALE","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","first_name":"","last_name":"","user_url":"","author_category":"","description":""}],"_links":{"self":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts\/57380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/comments?post=57380"}],"version-history":[{"count":0,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts\/57380\/revisions"}],"wp:attachment":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/media?parent=57380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/categories?post=57380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/tags?post=57380"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/ppma_author?post=57380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}