{"id":122448,"date":"2026-08-26T20:13:27","date_gmt":"2026-08-26T18:13:27","guid":{"rendered":"https:\/\/primasport.eu\/?p=122448"},"modified":"2026-08-26T20:13:27","modified_gmt":"2026-08-26T18:13:27","slug":"napoli-e-heineken-rinnovano-il-brand-diventa-official-beer-partner","status":"publish","type":"post","link":"https:\/\/primasport.eu\/en\/napoli-e-heineken-rinnovano-il-brand-diventa-official-beer-partner\/","title":{"rendered":"Napoli and Heineken renew their partnership: the brand becomes the Official Beer Partner."},"content":{"rendered":"

NAPLES \u2013 SSC Napoli and Heineken have renewed their partnership, which began last season.<\/strong> For 2026\/27 the brand becomes Official Beer Partner of the blue club<\/strong>, with a larger presence at the Diego Armando Maradona Stadium and new initiatives dedicated to fans during match days. CS Heineken SSCN.pdfPDF<\/p>\n

The partnership focuses mainly on the so-called fan experience<\/em>, accompanying the crowd before, during, and after matches. The two partners' stated goal is to transform matchday into an opportunity for sharing, strengthening the sense of community that comes with cheering.<\/p>\n

The initiative is part of Heineken's global platform \u201cFans have more friends\u201d<\/strong>, based on the idea of football as a tool capable of creating relationships and connecting people with the same passion. CS Heineken SSCN.pdfPDF<\/p>\n

Heineken at Maradona, Lounge confirmed<\/h2>\n

The center of the collaboration will be the Diego Armando Maradona Stadium<\/strong>. Heineken products will be available in the bars and refreshment points of the plant, while the Heineken Lounge in the Posillipo Grandstand<\/strong>, a hospitality space for the partner's guests. CS Heineken SSCN.pdfPDF<\/p>\n

The partnership won't be limited to the ninety minutes of the match, however. Following last season's experience, Napoli and Heineken have decided to expand the program of events organized after some of the most anticipated matches.<\/p>\n

After-match with Milan, Juventus, Inter and Roma<\/h2>\n

In the 2025\/26 season, after-matches accompanied the matches against Milan, Juventus and Inter<\/strong>. In the new championship there will be four fixtures, with the addition of the match against Rome<\/strong>.<\/p>\n

The program includes entertainment, a DJ set, prizes offered by SSC Napoli and Heineken, and other activities designed to extend the fan experience even after the final whistle. CS Heineken SSCN.pdfPDF<\/p>\n

A project that takes on a particular meaning in the season in which the blue club celebrates its Centenary<\/strong>.<\/p>\n

Bianchini: "A season of extraordinary value."\u00ab<\/h2>\n

Tommaso Bianchini, General Manager \u2013 Business Area of SSC Napoli, emphasizes the evolution of the collaboration between the two entities.<\/p>\n

\u00ab"The renewal with Heineken represents the natural evolution of a journey begun last season and based on the shared desire to offer increasingly engaging experiences to the Club's guests and our fans. Following the excellent response to the aftermatch events, we will further expand the program of activities, in a season of extraordinary significance such as our Centenary." CS Heineken SSCN.pdfPDF<\/p>\n

Filippi: "Football creates authentic connections."\u00ab<\/h2>\n

For Michela Filippi, Marketing Director of HEINEKEN Italy<\/strong>, the renewal strengthens the brand's relationship with the world of sport.<\/p>\n

\u00ab"The renewal of our partnership with SSC Napoli represents a key step for Heineken in strengthening its connection with the world of sport, a region with which the brand has always had a deep bond.".<\/p>\n

\u00ab"We believe that football has the extraordinary ability to create authentic connections and that the passion of fans is one of the most powerful and immediate levers for uniting people," adds Filippi.<\/p>\n

The goal, he concludes, is to continue, together with Napoli, "to enhance this energy, creating memorable experiences that allow fans to meet, recognize each other, and share emotions, discovering they are part of the same story." CS Heineken SSCN.pdfPDF<\/p>\n

With the renewal, Heineken expands its role within the Napoli home match experience, linking the partnership not only to the brand's presence in the stadium, but also to a series of initiatives aimed at the public during the Azzurri's centenary season.<\/p>","protected":false},"excerpt":{"rendered":"

NAPOLI – SSC Napoli e Heineken rinnovano la collaborazione avviata nella scorsa stagione. Per il 2026\/27 il marchio diventa Official Beer Partner del club azzurro, con una presenza pi\u00f9 ampia allo Stadio Diego Armando Maradona e nuove iniziative dedicate ai tifosi durante le giornate di gara. CS Heineken SSCN.pdfPDF La partnership punta soprattutto sulla cosiddetta […]<\/p>\n","protected":false},"author":1,"featured_media":122450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","h5ap_radio_sources":[],"footnotes":"","_ppma_block_editor_authors":""},"categories":[35],"tags":[85,1331,2534,2538,42,2535,44,82,2536,2537],"ppma_author":[30],"class_list":["post-122448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-calcio","tag-calcio","tag-centenario-napoli","tag-heineken","tag-michela-filippi","tag-napoli","tag-official-beer-partner","tag-serie-a","tag-ssc-napoli","tag-stadio-diego-armando-maradona","tag-tommaso-bianchini"],"relative_dates":{"created":"1 month ago","modified":"1 month ago"},"authors":[{"term_id":30,"user_id":1,"is_guest":0,"slug":"paolopicone","display_name":"Redazione Centrale","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/54de8379a15a6539d41f5cd43c1b6fc220d10161ae5fefcd739b4111632a6a1a?s=96&d=mm&r=g","first_name":"Redazione","last_name":"Centrale","user_url":"https:\/\/primasport.eu","author_category":"0","description":""}],"_links":{"self":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts\/122448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/comments?post=122448"}],"version-history":[{"count":1,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts\/122448\/revisions"}],"predecessor-version":[{"id":122451,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/posts\/122448\/revisions\/122451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/media\/122450"}],"wp:attachment":[{"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/media?parent=122448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/categories?post=122448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/tags?post=122448"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/primasport.eu\/en\/wp-json\/wp\/v2\/ppma_author?post=122448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}